Moscow, one of the largest capitals in Europe with a population of 12 million, is one of the super-coolest cities on the planet right now, as it revels in the global spotlight of the 2018 FIFA World Cup.
But Moscow is much more than just sport. The city is a unique setting for new fashion trends: with trendsetters that inspire us with new and original styles.
A living breathing and totally unconventional international spirit, free that is open to innovation. Like those who wear Voile Blanche.
This summer the most with-it city on the planet is Moscow, as it revels in the spotlight of the 2018 FIFA World Cup.
Moscow: the capital of a nation that has undergone radical transformations more than once in its history.
Over and above the World Cup, Moscow enchants visitors with its incredible monuments and colourful cathedrals, a super-efficient underground with impressive stations and endless boulevards with the trendiest shops and clubs.
Moscow also has an unexpectedly fashionable side: in pure Voile Blanche style, unconventional young Muscovites create their own personal mood – that is totally unique and original on the international scene.
By putting themselves on the line, embracing international influences, contaminating everything with the culture and history of the motherland.
Three styles that will make the difference this summer: nostalgic trends, soviet symbolism, Russian essentials.
1) Nostalgic Trends.
Nostalgia for the past has placed the focus on Russian folklore linked to the tradition of Russian iconography. The most popular symbol is the Matryoshka, the traditional wooden doll and undisputed symbol of folk art. But there are also the patterns from traditional garments, like the sarafan.
Patterns, serigraphs and maxi-prints: unmistakeable symbols – the chic must-haves for those who focus on style.
2) Soviet Symbolism
Inspired by sportswear of the Soviet Union of the 70s and 80s, the trends of Soviet symbolism.
Outfits with a geometric design, and the colours of the Russian flag with slogans written in large letters of the Cyrillic or Roman alphabet.
The only concession to frivolity are brooches inspired by military medals. A totally urban style.
3) Russian Essentials
Moscow is the city of niche fashion brands: a constantly churning world of more than 3000 stylists, fashion designers and small brands.
A breeding ground of talent and new constantly evolving ideas. A huge creative potential where avant-garde ideas and tradition merge, on a market – that of Russian fashion – that never stops evolving.
The style is urban: in the cities and streets. This is where young people wear the fashion of today. A highly competitive scenario where everyone puts themselves on the line, without preconceptions. With total creative freedom.
The keyword to all this is playing with the past to make a statement, in style, representing the identity of a country that is constantly on the move.