Sileno Cheloni

Master perfumer

“Elegance is invisible to the eye”

Sileno Cheloni

Master perfumer

Sileno Cheloni - 47-year-old Italian Master Perfumer - moves among the wooden shelves of an eighteenth-century pharmacy. Wearing white gloves, he carefully handles small ampoules containing rare and precious essences, the basis of his unique creations or, as he likes to call them, his olfactory portraits. Sileno Cheloni discovered the secrets of the art of perfumey on the island of Cyprus. Thanks to his talent his perfumes have found their way into prestigious boutiques and the collections of great stylists. What is elegance for him? The way you wear an outfit that is invisible to the eye.

Watch the interview