On 7 and 8 October, Sneakerness comes to Milan: the network that is a global conglomerate for sneaker enthusiasts and collectors.

Originally designed for sports like basketball, played on courts or in the street by the hip-hop tribes, sneakers have today become a global phenomenon. Find out more HERE
An evolution of style but also techniques: the result of a skilful mix of expertly assembled materials and state-of-the-art technologies.
Comfortable shoes, with glamorous urban-chic GENES, and a sporting nature: find out more HERE.

A status symbol to wear with luxury or sporty-fashion outfits: unprecedented versatility and wide-ranging appeal have made Voile Blanche shoes the favourite accessory of discerning fashionistas.

The event that celebrates this success is Sneakerness. After the first hugely successful edition of Sneakerness in Berne in 2008, the event is today the biggest convention on sneakers at a global level. After Amsterdam, Berlin, Moscow, Paris, Warsaw, Cologne, Johannesburg and Rotterdam, Sneakerness comes to Italy, in Milan for the first time ever.

A super international event, a laboratory of new street fashion trends, Sneakerness has a strong international community of real sneaker enthusiasts, the Sneakersheads: urban explorers from different backgrounds, with the same passion, just like the people who wear Voile Blanche.

Visitors enter a world where inspiration unexpectedly comes from glam vintage products or those that reflect the styles and trends to come.

Sneakerness is not just about sneakers: fashion and sneakers go hand in hand with musicians and DJs, athletes, performance artists, designers and collectors. A joining of talents all inspired by the sneaker-culture.

We’re on our way to the Sneakerness wearing our favourite pair of Voile Blanche sneakers!